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1.1. L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c content marketing:<\/strong><\/i><\/p>\n\n- Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau content marketing c\u1ee5 th\u1ec3.<\/li>\n
- L\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft cho c\u00e1c chi\u1ebfn d\u1ecbch content marketing, bao g\u1ed3m l\u1ecbch tr\u00ecnh, ng\u00e2n s\u00e1ch, n\u1ed9i dung, k\u00eanh truy\u1ec1n th\u00f4ng, v.v.<\/li>\n
- Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch content marketing v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n
1.2 Ph\u00e1t tri\u1ec3n v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung thu h\u00fat:<\/strong><\/i><\/p>\n\n- S\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung thu h\u00fat v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch content marketing.<\/li>\n
- X\u00e2y d\u1ef1ng n\u1ed9i dung c\u00e1c k\u00eanh: Fanpage, Website, Tiktok, Youtube, Zalo OA (Fanpage v\u00e0 Tiktok l\u00e0 ch\u00ednh)<\/li>\n<\/ul>\n
1.3 H\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c:<\/strong><\/i><\/p>\n\n- Ph\u1ed1i h\u1ee3p c\u00e1c B\u1ed9 ph\u1eadn kh\u00e1c s\u1ea3n xu\u1ea5t v\u00e0 tri\u1ec3n khai c\u00e1c n\u1ed9i dung content \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau Kinh doanh\/Th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n
1.4 Qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t \u0111\u1ed9i ng\u0169 content marketing<\/strong><\/i><\/p>\n\n- Ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c v\u00e0 giao nhi\u1ec7m v\u1ee5 cho c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 content marketing.<\/li>\n
- H\u01b0\u1edbng d\u1eabn v\u00e0 \u0111\u00e0o t\u1ea1o, \u0111\u00e1nh gi\u00e1 c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 content marketing<\/li>\n<\/ul>\n
1.5 Th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c theo y\u00eau c\u1ea7u c\u1ee7a Tr\u01b0\u1edfng ph\u00f2ng\/ BG\u0110<\/strong><\/i><\/p>\n<\/div>\n<\/div>\n\n
Y\u00eau c\u1ea7u \u1ee9ng vi\u00ean<\/h3>\n\n
\n- Nam\/N\u1eef, \u0111\u1ed9 tu\u1ed5i t\u1eeb 24 tu\u1ed5i- 35 tu\u1ed5i, t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc c\u00e1c chuy\u00ean ng\u00e0nh Marketing, truy\u1ec1n th\u00f4ng, b\u00e1o ch\u00ed\u2026 ho\u1eb7c c\u00e1c chuy\u00ean ng\u00e0nh li\u00ean quan.<\/li>\n
- C\u00f3 t\u1ed1i thi\u1ec3u 02 n\u0103m kinh nghi\u1ec7m tr\u1edf l\u00ean t\u1ea1i v\u1ecb tr\u00ed tr\u01b0\u1edfng nh\u00f3m Content t\u1ea1i c\u00e1c c\u00f4ng ty kinh doanh trong l\u0129nh v\u1ef1c th\u1eddi trang<\/li>\n
- K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c t\u1ed1t.<\/li>\n
- K\u1ef9 n\u0103ng: L\u1eadp k\u1ebf ho\u1ea1ch, ra quy\u1ebft \u0111\u1ecbnh, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, giao ti\u1ebfp<\/li>\n
- K\u1ef9 n\u0103ng \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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Quy\u1ec1n l\u1ee3i<\/h3>\n\n
\n- M\u1ee9c l\u01b0\u01a1ng: 15 tri\u1ec7u-20 tri\u1ec7u. (Th\u1ecfa thu\u1eadn theo n\u0103ng l\u1ef1c)<\/li>\n
- M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n, n\u0103ng \u0111\u1ed9ng v\u1edbi v\u0103n h\u00f3a s\u1ebb chia, y\u00eau th\u01b0\u01a1ng v\u00e0 gi\u00fap \u0111\u1ee1 l\u1eabn nhau<\/li>\n
- Th\u01b0\u1edfng th\u00e1ng l\u01b0\u01a1ng th\u1ee9 13, c\u00e1c ng\u00e0y L\u1ec5, T\u1ebft trong n\u0103m; c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i t\u0103ng th\u00eam thu nh\u1eadp<\/li>\n
- Ch\u1ebf \u0111\u1ed9 ngh\u1ec9 ph\u00e9p 12 ng\u00e0y\/ n\u0103m; \u0111\u00f3ng BHXH theo quy \u0111\u1ecbnh C\u00f4ng ty<\/li>\n
- Ngh\u1ec9 m\u00e1t, li\u00ean hoan, t\u1ea5t ni\u00ean\u2026 h\u00e0ng n\u0103m; th\u0103m h\u1ecfi \u1ed1m \u0111au, thai s\u1ea3n, hi\u1ebfu, h\u1ec9\u2026<\/li>\n
- \u0110\u01b0\u1ee3c tham gia c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n, nghi\u1ec7p v\u1ee5 do C\u00f4ng ty t\u1ed5 ch\u1ee9c;<\/li>\n
- X\u00e9t t\u0103ng l\u01b0\u01a1ng 1 l\u1ea7n\/N\u0103m (C\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0ng th\u00e1ng n\u1ebfu c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p n\u1ed5i b\u1eadt mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n